B2B ecommerce is growing and evolving. In this time of growth, estore owners must focus on standing apart from the competition, and the best way to do that is through personalization.

CRM has an important role in personalization. It is a gold mine of information on an account or use that can help create personalized experiences for B2B ecommerce customers. In this article, we discuss the possible use-cases for CRM-ERP-ecommerce integration, potential opportunities in leveraging personalization, and the role your implementation partner can play in this.