Are retailers ready to link IT investment to customer experience? New report tracks multichannel experiences

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January 17 2018

Listening to retail executives at NRF BIG Show 2018 this week, you would have heard all about the importance of the customer experience. If there's a tough decision to make, use your customers' interests as a guide and chances are you can justify your choices - or at least your intent - later.

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As the editor of MSDynamicsWorld.com, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at jgumpert@msdynamicsworld.com.

Prior to co-founding MSDynamicsWorld.com, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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Are retailers ready to link IT investment to customer experience? New report tracks multichannel experiences

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